David Laurie

Director of Market Development, Beaches

Office Phone: 904-285-5000

240 Ponte Vedra Park Dr. #201 | Ponte Vedra Beach, Florida 32082

David Laurie joined The United States Air Force right after high school where he became a Korean linguist serving overseas and finishing his term at the National Security Agency. Utilizing his high level clearance, he then accepted a support position as a civilian at the Defense Intelligence Agency where he began writing intelligence articles and was part of the intelligence dissemination team at the Pentagon. He proudly served on the Middle East team during Desert Storm participating with several groups to include the bomb damage assessment team. For his efforts, Laurie was awarded the highest civilian recognition, the Defense Intelligence Directors Award.

David joined Bed Bath & Beyond as a manager where he was promoted three times in one year. During his tenure, he opened two stores where he was responsible for store operations as well as managing department managers and staff. David's team achieved the status of the second highest grossing store in the chain while at his second location.

David went on to obtain two undergraduate degrees while attending Florida State University in Tallahassee. His first degree was a dual major in Small Business and Entrepreneurship and Management and his second degree was in Marketing. He graduated in less than three years graduating Magna Cum Laude.

After graduation, David accepted a position as the Director of Marketing and Research at a business brokerage firm in south Florida. David wrote business plans and marketing plans to assist clients with business feasibility analysis, planning, and financing. David simultaneously focused on sales where he honed his craft in the sale of small businesses.

David was recruited to become the Program Director at a not-for-profit business incubator in Tallahassee supported by FSU and the state of Florida where he worked as a consultant and strategist. He provided insight to more than 75 different clients ranging from start-up concepts to business planning for mature companies. David wrote financial, marketing, and business plans and provided direction on how to grow and build a successful business, obtain patents, and acquire financing as well as provide operational business advice.

While working full time, David earned his MBA at Florida State University with a focus on international business. Upon graduation he accepted a position at Office Depot as the grand opening marketing manager for new stores where he oversaw the opening of over 100 stores. He was quickly promoted to become the Campaign Manager for North America where he was responsible for over $9 million in advertising annually while providing the advertising platform for campaigns to include back to school and holiday among other annual events.

David moved to Jacksonville in 2002 where worked with a local commercial developer for nine years as the Vice President of Operations where he played a key role in purchasing land, designing and building retail centers, leasing, and property management. Upon leaving development, David spent five years as a commercial real estate agent focusing primarily on retail with some work in office and industrial. He specialized in tenant representation, landlord representation, and investment sales. David has worked with numerous national tenants as well as franchise owners as well as local business owners. David received the CoStar Power Broker award for being one of the top 20 most successful commercial real estate agents in the Jacksonville MSA in 2013, 2015 and 2016.

David and his wife, Ginger, own Mantra Hair Salon, which is a L'Oreal salon that has achieved one of the highest recognitions throughout the country for sales volume referred to as a Black Elite salon. David and his wife created a culture to help the stylists succeed to then in turn allow them the opportunity to provide the best in class service possible to its guests. Continuous education and high expectations help provide a culture of success which is apparent in the talented pool of people who chose to work at Mantra Hair Salon. The company has been open for eight years and still growing.

David plans to incorporate his wide ranging experiences to include sales and managerial capabilities to create a successful environment within the beaches office. His desire to make a difference for each agent is a continuation of his efforts from coaching, mentoring, and strategizing with people and businesses over his years of work. The vision to make this office the destination of choice for agents is encompassed by sound business practice and implementing the right processes to allow for success to breed.



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